The Creafutur foundation of ESADE and the Generalitat de Catalunya (Regional Catalan Government), releases its corporate portal developed with Polymita CollagePortal®

The Creafutur is a private foundation, developed by ESADE Business School and the Regional Catalan Government (Generalitat de Catalunya) created with the objective to promote and facilitate innovation to Catalan companies, realizing the consumer’s future needs to help to identify and disseminate new areas in business opportunities

Barcelona, 24th April de 2008. ESADE and the Regional Catalan Government have launched Creafutur Foundation, a pioneer in applied market innovation initiatives in Spain. Creafutur conducts very useful consumer maps, so that marketing managers and R&D can anticipate the future demand and new products and services development to meet the future needs.

For the foundation launch and implementation over the network, Creafutur has counted on the experience and innovation that Polymita Technologies offers through Polymita CollagePortal® a suite of web applications that enables an organization to create and manage easily one or more corporate portals, such as intranets, extranets or corporate websites.

For the solution development in Creafutur, the content structure, the entry forms (templates), the presentation and content updates were defined. Similarly, the workflows were specified.

As a result, Creafutur has an intelligent portal which is user-friendly and adaptable. The site can be easily used by non-technical personnel, who will be able to manage any function autonomously. The web has no limited number of users and can gradually grow to accommodate the future needs.

About Creafutur – www.creafutur.com

Creafutur focuses on most relevant trends analysis which affect consumption, both social and economic ones and how the businesses can benefit from these trends.

Creafutur publishes annual reports focusing on the most important trends. Their first major study entitled “Uncovering Business Opportunities around the future sustainable consumer” will be presented soon at ESADE Forum. The study analyzes deeply how consumers´ habits and attitudes in different aspects such as – health, food, transport, and energy consumption are changing due to increased weight of trends related to sustainability. This analysis will arise business opportunities for companies.

24-04-2008